Six of Kanye West’s biggest fan’s in Germany showed off their purchases of Kanye West’s clothing line from a pop up shop that was placed in Berlin.
In Berlin, a group of young men were seen to be dressed entirely in black running down a street in Berlin last Friday afternoon to see the new Kanye West pop-up store.
However, when these young men got to the site, they were in for a shock of their lifetime: there was a waiting of line of more than a hundred people in front of the store. The line was almost one block long and some people were already going home in disappointment.
West launched a global event where he will put up 21 pop up stores in different locations calling it the “Pablo pop-up”. This event commemorates his album entitled “The Life of Pablo”. So far, 3 of these stores opened in Europe, two in Australia and Singapore, One in Canada and South Africa and 13 in the U.S.A.
These pop-up stores have been said to be very profitable for Kanye as proven by his past projects. His event in New York alone was able to generate as much as $2 million dollars of sales for his clothing line and customized jackets.
The event in Berlin is proving to be another successful one for Kanye West as hundreds of young German men paraded their newly bought apparel proudly in the streets. This gave the other people who are still in line the patience to wait longer.
In an interview, a 24 year old man told the press that he felt very close to Kanye and was drawn by his creativity. He also joked that his lives the “good life” just like one of Kanye’s songs.
On the downside, the 24 year old said that he knows that this is just hype but it pays off because the clothes look amazing and that’s why people are spending a lot of money on these clothes. He also admitted that he spent $1,100 on clothes that day.
Chris came to the street with some of his friends to wait in line and buy some merchandise since 1 a.m. They landed 76th in line and still had to wait 13 hours for their turn.
— Everett Rosenfeld (@Ev_Rosenfeld) August 19, 2016
Another 17 year old, Gian-Luca, looked very excited in front of the camera after waiting for hours. He claimed that it’s a wonderful night because he got to talk to other enthusiasts but admitted that it was exhausting. He added that he wanted to go home at one point but he had to think about the reason why he lined up in the first place.
Pop up stores serves as a onetime chance for these young men to purchase limited merchandise. They see these items as collectibles and are “good investments”. This is why they can wait in line for half a day just to get their hands on them.
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